Vodafone internal campaign

how healthy are mobile phones – and how do you get everyone from top management to students working in the shops to remember the facts correctly?

through my agency (AWOL) we created this internal, global campaign about mobile phones and health. casual characters and settings brought intrigue to (otherwise boring) information that would have been sent via email and ignored.

the booklet was designed – and titled – specifically to encourage young vodafone shop workers to carry it around with them. all they needed was a pair of Levi’s – or anything with a pocket.