yes, we convinced nike, nike women, and ourselves to let the inner bitch out.
the hardback book featured slip-on packaging modeled after a match box: gruff (3D) side panels and all.
(the same rough, 3D material was used for the black “woman on fire” logo on the front cover – of both the soft- and hardback versions.)
the guerrilla campaign featured “woman on fire” stickers that women could use to take over men’s restrooms (how come there’s never a line for the men’s?), a “bitch and scratch” (scratch-off) game, and a “to my future ex-boyfriend” postcard – amongst other items.