heineken bottle book

an inspired design idea turned into a complicated (but worthwhile) production.

i worked with the talented people at Cloud Factory on this “bottle book” for Heineken.

it’s a 3-dimensional piece with fold-out pages. it strategically aligns employees regarding positioning, marketing and advertising programs, and the company’s future vision. hundreds of bottles were “hanging from a tree” at the end of a global conference – each employee could “pick” their own.